… and I don’t mean a “trademark” sound or a “trademark” look. I mean brands. And trademark registrations and applications. This is wise. The cost to protect a trademark, compared to the cost of making and promoting a record or a concert tour, is minimal. And entertainers sell not only music, but often shirts and other goods featuring their brand name, not to mention endorsement opportunities.
55th Grammy® Award winners in major categories with US trademark registrations or applications (click to open USPTO records):
- KELLY CLARKSON
- THE BLACK KEYS
- PAUL MCCARTNEY
The only names in the top category winners that are missing out on the maximum protection are:
- MUMFORD & SONS
- FRANK OCEAN
Tip: The protected brands above were ready for their “star turn” on national television with a huge audience. Is your brand ready and protected in the event that it receives major recognition or coverage?