The following is an edited transcript of my video Protecting a Law Firm Brand.

Over the years, we’ve had the good fortune to work with all types of businesses, including many law firms, to protect their brands. Law firm brands can be protected just like any other business. Law firms have logos, brand names, slogans, names for their newsletters or apps, or other features that are creative and worth protecting.

The reasons for law firms to be protected are the same as for any business: to be able to stop others; to create a tangible asset; to use the ®; to communicate to your employees, customers and competitors that your brand is valued and protected; and much more. We’ve actually worked with some trademark and IP law firms because—believe it or not—law firms sometimes get in disputes over brand names, just like other businesses, and we feel blessed that other firms have come to us to help protect their brand.

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