I must admit, at first glance I was not attracted to the new airbnb logo. But upon reflection, it is quite good.

Trademark image

Why? Because:

  • it is simple
  • it is unique
  • it has meaning (see below)
  • it works well online, which is airbnb’s primary media

[image from airbnb explaining the new logo]

Also, here are three more reasons to like the new logo:

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