Attorneys from Erik M. Pelton & Associates, PLLC (“EMP&A”), will host the first in a new series of trademark law teleconferences on Tuesday, January 25, 2011, at 12:00 PM EST. January’s teleconference, titled “Ten Essential Trademark Tips,” will feature an introduction to the fundamental concepts in the trademark law as well as practical lessons for obtaining and protecting trademark rights.

The series of teleconferences will be free, and anyone interested in learning more about trademark law is welcome to join, regardless of expertise. “Even though Americans encounter hundreds of trademarks everyday on the products they buy and in the advertisements they see and hear, people are often less familiar with the basic principles of trademark rights compared to other forms of intellectual property, like patents and copyrights,” said attorney Erik Pelton, founder of EMP&A. “The goal of our series is to bridge that knowledge gap, so that individuals, entrepreneurs, small businesses, journalists, and others are able to recognize the role trademarks play in business and commerce today, as well as some of the legal issues surrounding them.” In particular, small business owners will receive practical tips to maximize the protection and value of their trademarks and other intellectual property. The use of trademarks on social media websites will also be discussed.

“Ten Essential Trademark Tips” will begin at 12:00 PM EST on Tuesday, January 25, 2011.  To participate by phone, call (217) 258-5590 and enter Pin Number 15613. For more information about the teleconference series, contact EMP&A by email (info at erikpelton dot com) or phone (703.525.8009).

About EMP&A: Erik M. Pelton & Associates, PLLC, is a boutique trademark law firm in Falls Church, Virginia, founded by for U.S. Patent and Trademark Office examiner Erik Pelton in 1999.  The firm has registered more than 1,400 U.S. trademarks and has represented dozens of clients in cases before the Trademark Trial and Appeal Board and U.S. Court of Appeals for the Federal Circuit. Erik’s blog about trademark and social media issues, IPelton®, can be found at


“Not only is he an expert and a reliable advisor but he also understands from a business perspective what the whole big picture is. Erik just gets it.” – Nick Fishman, Chief Marketing Officer of EmployeeScreenIQ®

“I turn to Erik for all my intellectual property needs, especially relating to trademarks. Good things happen with Erik.” –  Matt Gerber, General Counsel of CollegeAmerica®

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