Last week, I launched a new series of short podcasts on trademark and branding topics. Because I practice what I preach, I applied to register the new podcast name – TRICKS OF THE TRADE(MARK)™.

I invite you to listen to the podcast, 

The ideal time to file a new USPTO trademark application is before the launch of the product or service for best protection before public exposure. I did that here, filing a few weeks ago with the USPTO via a TEAS+ application asserting a bona fide intent to use the trademark. See USPTO application filing: Serial No. 87844223, covering: Downloadable podcasts in the field of law, intellectual property, marketing, brands, and trademarks.

Listen to this Podcast


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