Some of the most interesting non-traditional trademarks I have encountered are those owned by the band KISS® for the make-up designs used on stage by the band members.

I recently came across a new value for those trademarks, these interesting sweatshirts from Volcom® [full disclosure – this firm has represented Volcom in trademark matters]:

Images from

VOLCOM Kiss Mens Full Zip Hoodie


For more details about the KISS make-up registrations, see my post:

 Non-traditional trademarks: Makeup used by KISS band members

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