I have noticed more retail stores lately with customized unique door handles.

For example, REI has a climibing axe handle. Dunkin Donuts had handles made of the letter “D.” See photos below.

REI HANDLE photo

Dunkin Door Handle photo

I predict that this is a new wave of non-traditional trademarks. Look for more stores to use such custom handles to mark and accessorize their brand. And look for more trademark applications featuring such handles. In the USPTO records, I could find just one, from The Gelateria Ice Cream. Dessert. Lounge, Inc.:

Trademark image

Registration No. 3066979

 

Related post: A new slogan: THE NONTRADITIONAL TRADEMARK LAWYERS


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