Over the holidays, I had the opportunity to take my children and their cousins skiing. I have been skier since I was a teenager. Skiing is full of many brands – so much equipment and gear and apparel. The following pictures show some examples of the brands and how they are used. Check out any skier and they are likely using and showing many brand names and logos. And novel uses of where and how to display the marks since skiers are bundled up and layered.

Tip: use of a trademark does not have to be on just a tag or label or traditional location. use the trademark in a way that the users and consumers and see it!


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