The Olympics are in full swing. And while the main focus is on the athletes and competition, the brands involved and the marketing a huge element of the event.

The Sochi 2014 logo is quite nice. Is is clean and modern.  It features a web address, which is smart since so much happens online now. My only slight critique would be that it is a little boring.  Which is better than being too busy.  But in my opinion it could use a small flair of additional color or design to make it more interesting. Overall, however, I like. It does not get in the way – it difficult to imagine anyone finding it too loud or offensive (which is a contrast to the London 2012 logo).



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