My post last month featuring ten non-traditional trademarks that are not registered, but should be, was quite popular. Here are another ten non-traditional brand symbols that are not, too my knowledge after extensive searching, registered:
The reflective triangle patch on the back of L.L. Bean’s children’s outerwear
New York Mets’ home run apple rising after a Met home run
Prince’s guitar:
image from The Unique Guitar Blog (http://uniqueguitar.blogspot.com/2011/09/princes-guitars.html)
The winner of the Indianapolis 500 drinking a glass of milk
The configuration of the “Green Monster” at Fenway Park
The ivy outfield wall at Wrigley Field
Dunkin Donuts door handles
The configuration of the front of a Brooks Brothers store (the all looks very similar, especially the tall and shallow blue awnings)
The fountains outside the Bellagio hotel in Las Vegas
Iowa’s Kinnick Stadium’s pink colored visitor’s locker room
Grammy award configuration (HT Ed Timberlake @TimberlakeLaw)
Tip: Non-traditional trademarks are all around us and are being used with greater frequency by marketers; appropriate registration and protection of these marks is well worth the investment.
