Last night was the glitz and glamour of the OSCARS®. As pop culture, celebrity and branding continue to merge, there are many Oscar nominees and winners from this year that have protected trademarks. In fact, I would be willing to bet that there were more registered trademarks on stage at the Oscars this year than ever before.
Movies
Actors & Actresses
Music
Of course, the Academy of Motion Picture Arts and Sciences recognizes the value of the Oscar brand too:
- ACADEMY AWARD – registered for “excellence in the field of motion pictures through the issuance of awards”
- ACADEMY AWARDS – registered for “educational and entertainment services rendered through the medium of a annual live, television program dealing with motion pictures” and “books, pamphlets, brochures, and press kits issued from time to time”
- OSCAR – registered for “entertainment and educational services – namely, telecasts in connection with the recognition of distinguished achievement in the motion picture industry; library and reference services; theatrical exhibitions of motion pictures”
- OSCARS – registered for “entertainment services, namely, telecasts in connection with the recognition of distinguished achievement in the motion picture industry”
- OSCAR NIGHT – registered for “educational and entertainment services rendered through the medium of an annual live, televised program dealing with motion pictures”
registered for “educational and entertainment services rendered through the medium of a annual live, television program dealing with motion pictures” and “books, pamphlets, brochures, and press kits issued from time to time”
- SUNDAY AT THE OSCARS – registered for ”educational and entertainment services rendered through the medium of an annual live, televised program dealing with motion pictures”
It looks like the application for ZERO DARK THIRTY is owned by It’s Delicious, a company that manufactures lotions for sun tanning. Their current product names are plays on kids’ breakfast cereals, making ZERO DARK THIRTY quite a departure in tone. [http://www.itsdelicioustan.com/products/index.shtml]
Thanks for getting to the bottom of this! It will be interesting to see if anyone opposes the application, presuming it gets approved for publication.