This week is the decathlon at the Tokyo summer Olympics. It is one of my favorite events, because it is test of versatility and overall athleticism in track and field. To win, one must be well rounded and very good in all 10 events.

And there are 10 trademark events that – if a brand owners is very good in most or all of them – will build a strong and protected brand.

Working with someone with experience in all 10 events will increase odds of success: a bold brand that is registered, protected, and ready to success.

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