I’ve made many mistakes in business over the years. Far and away, the worst marketing mistake I ever made was paying money – several thousand dollars – to be on Forbes radio on airplanes more than a decade ago. After it launched, just one person ever told me they heard the interview, and she was a relative, not a client!
So, I present below the worst marketing mistake I ever made – which is actually good content in the form of a four minute interview recorded with SkyRadio and played on Forbes in flight radio stations, wherein I discuss trademark basics, including strong vs. weak trademarks, and why registering a trademark is akin to insurance for your brand.
The interview is good. The decision to pay for it – when free video and audio content can be readily made (though not as easily 15 years ago!) was the worst marketing mistake I’ve ever made.