Sunday’s game will feature a lot of trademarks! The teams, players, broadcast, halftime show, and stadium all feature brands. I’m not even counting all the commercials that will be viewed and dissected.

Here are some of the key trademarks (click marks or goods/services for USPTO records)

Carolina Panthers

Denver Broncos

The Players & Coaches -several stars and players in the game own trademark registrations

  • Mark Image– Peyton Manning’s PeyBack Foundation logo
  • CAM NEWTON – registered for clothinng
  • Mark Image– Cam Newton logo, registered for clothing
  • B-WARE OF D-WARE  Bronco Demarcus Ware registration for Promotion and marketing services and related consulting
  • RON RIVERA – Panthers’ coach registration for Educational and entertainment services, namely, providing coaching in the sport of football, and motivational speaking in the field of sports and leadership
  • RIVERBOAT RON – pending application for clothing

 

The Broadcast

  • The game will be called on CBS by Jim Nantz and Phil Simms.
  • Nantz is part owner of THE CALLING wines.
  • Halftime will feature:
    • COLDPLAY – registered for live performances by a musical band and more
    • BEYONCÉ – registered for  Entertainment services in the nature of live performances by a female entertainer and more

Levi’s Stadium

Levi’s Stadium outside of San Francisco will be the site of the big game.Levi’s is one of the top brands when it comes not only to marketing effectively, but to protecting the brand and its trademarks. The branding – and protection – for the stadium name is phenomenal.

  • the logo for the stadium incorporates the Levi’s logo
  • LEVI’S STADIUM – Providing stadium facilities for sporting and entertainment events; providing information relating to sporting and entertainment events via the internet
  • LEVI’S – Registered for providing stadium facilities for sporting and entertainment events; providing information relating to sporting and entertainment events via the internet
  • Trademark image– registered for providing stadium facilities for sporting and entertainment events; providing information relating to sporting and entertainment events via the internet
  • Trademark image – registered for providing stadium facilities for sporting and entertainment events; providing information relating to sporting and entertainment events via the internet
  • Trademark image–registered for providing stadium facilities for sporting and entertainment events; providing information relating to sporting and entertainment events via the internet

NFL and other trademarks:

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