The first “College Football Playoff” kicks off on January 1st. The semifinal games feature No. 2 Oregon vs. No. 3 Florida State in the Rose Bowl and No. 1 Alabama vs. No. 4 Ohio State in the Sugar Bowl. The two winners will then meet on January 12, 2015 in at AT&T Stadium in Arlington, Texas (home of the Dallas Cowboys) to play for the National Championship. There are many trademarks involved in the events, from the teams to the stadiums to the playoffs themselves (at least according BCS Properties, LLC, the entity that owns and controls them.

Here are some of the more interesting trademarks involved in these games (click name or images to open USPTO records):

Rose Bowl

The “Rose Bowl” game and surrounding activities are the subject of many trademark registrations. And of course the teams are

Sugar Bowl

  • The logo revolves around the trophy that is awarded. As you can see below, the trophy is a registered trademark. But the logo is not registered. The SUGAR BOWL name is not registered for clothing or other merchandise.
  • SUGAR BOWL – registered for “Providing Football Games, Basketball Games, Tennis Games, Running Races and Regattas”
  • – registered for “Providing Football Games, Basketball Games, Tennis Games, Running Races and Regattas”
  • URBAN MEYER (pending application)
  • Trademark image(pending application)
  • Trademark image
  • Trademark image
  • Trademark image (pending application)
  • Trademark image (The mark consists of the trade dress comprising the color combination of crimson red and white, the crimson red as applied to the outer surface of the helmet and the white as a stripe running from front to back along the center of the helmet.)

 The playoffs


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