Last week, Twitter and newspapers and social media went wild when the president used COVFEFE in a late-night tweet.  Within a day, nine applications were filed at the USPTO for marks including COVFEFE.  Most will never become registered trademarks – because they won’t function, or there will be conflicts.

The filings include several for clothing, but also beer, coffee, and investment advice.

As with most pop culture trends, trademarks filings will mirror the trends.


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