There are many potential obstacles for a trademark application. In my experience, the biggest obstacles are:

  • a proper description of goods or services
  • submitting proper evidence of use
  • a failure to properly search for conflicts before applying
  • a likelihood of confusion with a registered mark; and
  • the overall complexity of the process and its procedures and deadlines.

For more Peltonisms, see: https://www.erikpelton.com/resources/peltonisms/


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