We are now three weeks into the new year. And I’ve resisted the temptation to post about 20/20 vision and such.
But I can’t resist the opportunity to provide 20 of my top trademark tips, in no particular order:
- File early (there are very few scenarios where waiting to file will put the applicant in a stronger position).
- Suggestive names are the best, in my opinion.
- Words are more important to protect than logos, generally.
- Docket, and check, registration renewal deadlines!
- Use the proper trademark symbol.
- Document the key events and dates associated with a trademark.
- Consider whether to file international protection in other countries.
- When deciding whether to use an attorney or other service, consider the value, not the cost.
- Trademark registration is more valuable today than ever before.
- Trademark registration is a tremendous investment for any business.
- Consider whether you should be building a portfolio of trademarks.
- The trademark application process is a long and winding road, don’t expect early results.
- Great logos deserve trademark protection.
- Trademark protection is a marathon, not a sprint.
- Trademark protection is even more important for small businesses, who likely cannot afford expensive litigation to defend their name.
- The filing basis is a key part of any USPTO application.
- The descriptions of goods or services is another key part of any USPTO application.
- Before dealing with a potential infringement, know which party has priority.
- Don’t overlook the significance of a clearance search before adopting or applying for a new name..
- Trademark registration doesn’t cost money, it saves money (as a result of all the benefits and savings that registration provides).
These are some of my most valuable tips, that I revisit with client over and over. I hope that you find them helpful!