News broke this week that the board of directors of The Men’s Wearhouse, Inc. is ousting its founder and president, George Zimmer. For several decades, Men’s Wearhouse has been a great brand with terrific advertising.
Here is why Men’s Wearhouse is a great brand:
- a simple, but creative name
- a play on words (warehouse vs. “wearhouse”)
- catchy slogans:
- other catchy brands and trademarks for auxillary products and services:
- Perfect Fit – rewards program
- Guy’d Lines
In addition, Zimmer’s image or likeness is also a registered trademark owned by himself (see below for image from the USPTO registration)
Overall, the brand is clean, creative, and easy to understand. And that is why it has been a terrific brand…. I guarantee it!
[Click links above for USPTO records]