I recently wrote about my favorite logos. Slogans can also be a core elements of a brand, contributing to its message and helping to market it. The best slogans are fun, memorable, catchy, and communicate something important or unique about the brand.

Here, in no particular order, are my favorite slogans. I think they are all effective and each one possesses most or all of key qualities I described above. (Click slogans for link to USPTO records.)

Did I leave your favorite off the list? Let me know in the comments.



What would you do for a Klondike bar? Klondike
Snap, Crackle, Pop Rice Krispies
There are some things money can’t buy. For everything else there’s Mastercard MasterCard
Don’t just watch TV. DirectTV. (pending application) DirecTV
The quicker picker-upper. Bounty
If you don’t get it, you don’t get it Washington Post
Sometimes you feel like a nut… sometimes you don’t… Mounds/ Almond Joy
You’re in good hands with Allstate Allstate
Good to the last drop Maxwell House
It’s not TV. It’s HBO HBO
Think Different Apple
It takes a licking and keeps on ticking Timex
I’m lovin’ it McDonald’s
Melts in your mouth, not in your hand M&M’s
Don’t Leave Home Without It American Express
Pardon Me, But Do You Have any Grey Poupon? Grey Poupon
The Curiously Strong Mints Altoids
Think Outside the Bun Taco Bell

One late addition:

L’EGGO MY EGGO – Eggo waffles

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