I recently wrote about my favorite logos. Slogans can also be a core elements of a brand, contributing to its message and helping to market it. The best slogans are fun, memorable, catchy, and communicate something important or unique about the brand.
Here, in no particular order, are my favorite slogans. I think they are all effective and each one possesses most or all of key qualities I described above. (Click slogans for link to USPTO records.)
Did I leave your favorite off the list? Let me know in the comments.
|
Slogan |
Brand |
| What would you do for a Klondike bar? | Klondike |
| Snap, Crackle, Pop | Rice Krispies |
| There are some things money can’t buy. For everything else there’s Mastercard | MasterCard |
| Don’t just watch TV. DirectTV. (pending application) | DirecTV |
| The quicker picker-upper. | Bounty |
| If you don’t get it, you don’t get it | Washington Post |
| Sometimes you feel like a nut… sometimes you don’t… | Mounds/ Almond Joy |
| You’re in good hands with Allstate | Allstate |
| Good to the last drop | Maxwell House |
| It’s not TV. It’s HBO | HBO |
| Think Different | Apple |
| It takes a licking and keeps on ticking | Timex |
| I’m lovin’ it | McDonald’s |
| Melts in your mouth, not in your hand | M&M’s |
| TWOALLBEEFPATTIESSPECIALSAUCELETTUCECHEESEPICKLESONIONSONASESAMESEEDBUN | McDonald’s |
| Don’t Leave Home Without It | American Express |
| Pardon Me, But Do You Have any Grey Poupon? | Grey Poupon |
| The Curiously Strong Mints | Altoids |
| Think Outside the Bun | Taco Bell |
| PROTECT THIS HOUSE | Under Armour |
One late addition:
L’EGGO MY EGGO – Eggo waffles
