The the recession of 5 or so years ago, the US economy has been slow to recover (except the stock market). But take a look at the top 10 brands in the world… they are almost all from the US – in fact the only one from abroad is Samsung.  The future of the US economy is bright. The economy will rely more and more on intellectual property as our main export (software, movies, phones, websites, apps, new medical technologies, pharmaceuticals, etc.). As the Brand-Finance Power 500 report shows, the US has many strong brands that are build on the foundations of intellectual property.

Also note common themes among these top brands:

– Arbitrary or coined brand names

– Great logos that often can stand alone without any wording

Rank Brand Brand Value(USD $ Millions)
1 Apple
104,680
2 Samsung Group 78,752
3 Google
68,620
4 Microsoft 62,783
5 Verizon
53,466
6 GE 52,533
7 AT&T 45,410
8 Amazon.com 45,147
9 Walmart
44,779
10 IBM 41,514


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