This is the second Interview Ed has done with Erik Pelton. Erik is founder of Erik M. Pelton & Associates, PLLC, a boutique trademark law firm in Falls Church, Virginia. Erik has been named a Top 10 trademark filer by NameProtect’s Trademark Insider two times and is the creator of Apptorney: IPsm an iPhone® application for intellectual property attorneys ( This conversation centers around the topic of branding for law firms.

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