My kids love Nutella®, so I have become quite familiar with it!

I recently saw this brilliant packaging for a mini-Nutella pack.  The packs are each shaped like a half of a Nutella jar — and folded together two of them make up a jar.

Sure seems like it would make a great non-traditional trademark. And it demonstrates how successful brands are reaching out further and further with innovative ideas to create impressions and relationships with customers.

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