My kids love Nutella®, so I have become quite familiar with it!
I recently saw this brilliant packaging for a mini-Nutella pack. The packs are each shaped like a half of a Nutella jar — and folded together two of them make up a jar.
Sure seems like it would make a great non-traditional trademark. And it demonstrates how successful brands are reaching out further and further with innovative ideas to create impressions and relationships with customers.