This Saturday, California Chrome will race a mile and a half in the Belmont Stakes, seeking to be the first Triple Crown winner in decades, since Affirmed in 1978.

Here are is a trademark guide to the Belmont Stakes® [click names and logos for USPTO registration records]:

  • CALIFORNIA CHROME – registered for hubcaps and rims, not for horse racing! See my blog post for details.
  • BELMONT STAKES – Registered for “ENTERTAINMENT SERVICES, NAMELY, CONDUCTING AN ANNUAL HORSE RACE
  • BELMONT PARK – Registered for “ENTERTAINMENT SERVICES, NAMELY, CONDUCTING HORSE RACING EXHIBITIONS
  • AFFIRMED – registered for “mugs”
  • AFFIRMED – registered for shirts and hats
  • SECRETARIAT – a very famous triple crown winner, registered for ‘entertainment services, in the nature of thoroughbred racing
  • TRIPLE CROWN – registered for ‘PROMOTING THE COMPETITIVENESS OF THOROUGHBRED HORSE RACING
  • Mark Image– registered for ‘ORGANIZING AND SUPERVISING THE PROCESS OF NOMINATING THOROUGHBRED HORSES FOR A SERIES OF THOROUGHBRED RACES’

 

 


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