The following is an edited transcript of my video Trademarks: Measure Twice, Cut Once.

What could carpentry and trademarks possibly have in common? It’s the phrase “Measure twice, cut once.” This is such a simple but powerful phrase. It means hold up, double-check before you move forward. A bit more time up front could save you a lot of time or a fiasco later on.

This applies to the world of trademarks as well. You always want to double-check all of the details when you’re getting ready to file a new application or submit anything to the USPTO. The filings are all public documents, and errors could affect the odds of getting approval. Putting a little bit of extra time up front to make sure that everything is accurate could save time and help reduce the odds of problems later on during the process.

So just like in carpentry, when it comes to your trademark, measure twice, cut once.

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