As I have written many times here before, I believe it is very important to practice what you preach. So our firm owns multiple trademark registrations for our brands – our logo, slogans, newsletter name, this blog name, our app name, and more.
Our most recent registration is for ERIK PELTON®. I registered this name because it correlates to the erikpelton.com domain name, which is our primary online home. And because as new top-level-domains are introduced in the next year, I want to be able to protect “erikpelton.whatever”. What I mean by this is that I don’t want anyone to be able to register erikpelton.email or erikpelton.app or erikpelton.wiki or erikpelton.blog or anything else along those lines. Of course, even without a USPTO registration for ERIK PELTON® I probably could have sued or blocked someone trying to use one of the domains. But now that I have trademark registration I can submit the trademark to the Trademark Clearinghouse which will make it easier, quicker, and cheaper to block any such attempts. Stay tuned for updated on the Clearinghouse process as I go through it for ERIK PELTON®.
This registration brings my count to 11!