I love finding creating and wonderful brand names. And they really are all around us. When trying to name a new service or product, finding a creative name can seem so difficult. Yet the extra effort and perseverance is worthwhile, because a great brand name can do so much.
For example, I recently found these memorable brands while traveling in Florida:
Jacksonville Jumbo Shrimp (minor league baseball)
Professor Plumb (plumbing)
Yogi Bears (yoga)
Chain Reaction (bicycle shop)
Do or Dyle – color and beatuy bar
Local Roots – beauty salon
It may be much easier to find a descriptive or common name for a business. But such a name is a lost opportunity, as the name is much less likely be original, memorable, talked about, or capable of strong legal protection.