While in Florida recently, I had the opportunity to visit and tour The Sea Turtle Hospital at Whitney Laboratory. Whitney Laboratory is part of the University of Florida and does research on marine life and bioscience, and educates the community and students about these issues.
The tour was fabulous, but of course I noticed their logo! It is great — waves, a fish, and DNA helix are incorporated into a W design.

As I have said many times, any business or operation has the potential for a great logo that resonates with customers and users.

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