Can you identify some of candy in your Halloween trick or treat bag solely from its shape? Without tasting, or viewing the wrapper?

That the configuration or shape of products can be registered ‘non-traditional’ trademarks. In fact, many candy configurations are registered. How well do you know your candy configurations?

See answers (and USPTO links) below.

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Answers: (in random order)

Lifesaver

M&M’s

Ring Pop

Dum Dum’s

Candy Buttons

Hershey’s Kiss

Blow Pop

Skittles

Fruit Stripe

Altoid’s tin

Tootsie Roll

Pez

Tic Tac

Twizzler

Tootsie Pop

Toblerone

Skittles

 

Which is your favorite candy configuration?

(c) 2014 Erik M. Pelton & Associates, PLLC


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