Boston’s bike sharing program is called Hubway.  Brilliant! The name of course is a play on “subway” and the fact that on nickname for Boston the “Hub.”

The logo is terrific too… it is based on the crank of a bicycle. And the colors of Hubway are primarily green – which makes sense since bike sharing help reduce energy usage.

And the brand has taken steps to protect itself with several USPTO trademark registrations:

Hubway – registered for ‘Public transportation services, also known as automated bicycle share service, namely, planning, organizing, managing and providing the temporary use of bicycles’

Trademark image– registered for ‘Public transportation services, also known as automated bicycle share service, namely, planning, organizing, managing and providing the temporary use of bicycles’


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