SERIAL is a hot new podcast from the producers of This American Life.  Both the name and logo are terrific!

The name is terrific — short and unique. And suggestive of a show that is in “serial” format with new episodes published in succession.

The logo is fairly simple — it will primarily appear on small phone screens – but has enough in it to be interesting. And it suggests the “episode” format.

Just one criticism for the team behind Serial – no USPTO trademark application filed yet!

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