Earlier this summer, I traveled to Colorado. While their, I had the opportunity to tour the New Belgium brewery. The tour – and the beer – was terrific. And so many trademarks! Not just New Belgium beer names, but equipment models and ingredients too.
The New Belgium logo can be found all over town – especially on bicycle racks the brew pub has partnered with the city on – in Fort Collins.
Here are some photos of the trademarks I found:
Note that New Belgium has NOT filed to protect the configuration and trade dress of its tap handles, which I believe are rather distinctive.