Earlier this summer, I traveled to Colorado. While their, I had the opportunity to tour the New Belgium brewery. The tour – and the beer – was terrific. And so many trademarks! Not just New Belgium beer names, but equipment models and ingredients too.

The New Belgium logo can be found all over town – especially on bicycle racks the brew pub has partnered with the city on – in Fort Collins.

Mark Image

Here are some photos of the trademarks I found:

Note that New Belgium has NOT filed to protect the configuration and trade dress of its tap handles, which I believe are rather distinctive.

 


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