Those brand with YouTube channels (if you don’t have one, what are you waiting for?!) can now add some additional brand protection by claiming their new YouTube ‘handle.’ In essence the handle is another way for others to tag your account in videos, it is akin to a username or handle on Instagram, Twitter, or TikTok.
It is worth claiming the handle because:
- you then ensure no one else will claim it and possibly cause confusion
- you make it easier for others to tag and collaborate with you
- it probably gives some favorable results in the YouTube and Google algorithms
- it is simply good brand protection
Some more details from YouTube: A YouTube handle is a new way for people to find you and connect with you. Unlike channel names, handles are unique to each creator, making it easier for you to establish a distinct presence on YouTube.
For more details, see: https://www.youtube.com/handle