On May 2nd, 2014, an entity named SEYEFULL INVESTMENTS LIMITED filed an application with the USPTO to register “MH370” for use in connection with

  • Audio production services, namely, creating and producing ambient soundscapes, and sound stories for museums, galleries, attractions, podcasts, broadcasts, websites and games; Educational and entertainment services, namely, providing on-line interactive children’s stories; Entertainment services in the nature of a non-fiction television programming series on topics relating to family stories told by family members to preserve their heritage.; Entertainment services, namely, live, televised and movie appearances by a professional entertainer; Entertainment services, namely, personal appearances by a movie star, sports celebrity, etc; Entertainment services, namely, production of special effects including model-making services, computer-generated imagery and computer-generated graphics for the production of motion pictures, videos, and movie trailers; Entertainment services, namely, providing images and text featuring animal stories and pictures on-line and in mobile wireless form; Entertainment services, namely, providing images and text featuring animal stories through monthly letters sent through the mail; Entertainment services, namely, the provision of continuing programs,segments,movies, shows featuring comedy,story,tragedy,thriller delivered by television,radiao,satellite, the internet, theathre; Movie showing; Movie studios; Movie theaters; Providing an Internet news portal featuring links to news stories and articles in the field of current events; Providing an Internet sports news portal featuring links to sports news stories and articles in the field of sports; Providing on-line non-downloadable publications in the nature of an interview template for insurance agents for use in entering into contractual relationships with insurance companies; Providing online non-downloadable comic books and graphic novels; Public sector business training; Publication and editing of printed matter; Publication of an e-zine; Publication of books; Publication of books, magazines, almanacs and journals; Publication of books, of magazines, of journals, of newspapers, of periodicals, of catalogs, of brochures; Publication of books, reviews; Publication of brochures; Publication of electronic magazines; Publication of electronic newspapers accessible via a global computer network; Publication of journals; Publication of leaflets; Publication of magazines; Publication of manuals; Publication of musical texts; Publication of periodicals; Publication of printed matter; Publication of text books; Publication of textbooks; Publication of texts, books, journals; Publication of texts, books, magazines and other printed matter; Publication of the editorial content of sites accessible via a global computer network; Publication of speculation,truth, story, novel; Publishing of electronic publications

MH370, of course, is the flight number for the Malaysia Airlines flight that disappeared off radar on March 8, 2014, and as of this posting has not been found.

For the full details, click for full USPTO Records for Serial No. 86269445.

Why would anyone want to market or sell services using the name MH370? (Assuming that MH370 could function as a trademark.)

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