Sunday is the Super Bowl, where the New England Patriots will take on the Los Angeles Rams in Atlanta. In addition to the football game, Super Bowl Sunday is all about brands – teams, television networks, advertisers, celebrities, and more. For this year’s game, there will be many valuable and important trademarks on display (click trademarks or images for U.S. Patent and Trademark Office records):
NEW ENGLAND PATRIOTS
The Patriots have been prolific trademark filers in recent years, adding slogans to their portfolio. After winning the franchise’s fifth Super Bowl in early 2017 with a comeback against the Atlanta Falcons, the team filed applications for BLITZ FOR SIX for and NO DAYS OFF with 48 hours. Here are some of their other registrations and applications:
- AWWW YEAH – two applications filed last fall
- ONE MORE – two applications filed the week before Super Bowl LI
- IGNORE THE NOISE – filed in the week before Super Bowl LI
- DO YOUR JOB – registered in 2014 for entertainment services, namely, providing expert commentary on sports events via the Internet
- NEXT GAME UP – registered in 2014 for entertainment services, namely, providing online information in the field of sports and sporting events related to football games, competitions and exhibitions; …
- THE BELESTRATOR – Entertainment services, namely, providing expert commentary on sports events via television or the Internet
- WE ARE ALL PATRIOTS – Fan clubs; online fan clubs; entertainment services, namely, providing online information in the field of sports and sporting events related to football games, competitions and exhibitions; …
– variety of goods and services
- PATS – T-shirts, sweatshirts sold to promote an affiliation or association with a professional football team
– TB12 and Tom Brady’s logo are registered for clothing and more; with more than 20 applications for TB12 pending
- GET GRONK’D and GRONK NATION – owned by Gronk Nation, with statement “The name(s), portrait(s), and/or signature(s) shown in the mark identifies Robert Gronkowski, Christopher Gronkowski, Daniel Gronkowski, whose consent(s) to register is made of record.”
- TROPHY TOWN [owned by Kraft Group LLC] – T-shirts, sweatshirts, baseball caps, knit hats
– registered by Julian Edelman, who also has a pending application for THE CATCH
LOS ANGELES RAMS
- LOS ANGELES RAMS – registered since 1973
- #RAMSHOUSE – pending application
- LA TOGETHER – pending application
- VAMOS RAMS – pending application
- VAMOS A BRILLAR – pending application
- AD 99 – pending application for apparel from Aaron Donald
- GURLEYWOOD – several pending applications from TODD GURLEY
- Ndamukong Suh – registered his name for entertainment and for clothing; and also registered SUH and HOUSE OF SPEARS
HALFTIME
- MAROON 5 will perform at halftime, singer ADAM LEVINE has his own registrations. The performance will also feature BIG BOI.
NFL and other trademarks
NFL also used a number of state registrations last year to go after people selling merchandise with the year designations (e.g. LII). Not sure if they used the same strategy this year.