Trademark filings generally reflect consumer habits and business trends. For example, in recent years the number of products using the word NINJA as part of the product name or to describe the product has surged.

• In 2010, there were 43 USPTO trademark filings featuring featuring NINJA or NINJAS in the mark, and just 1 featuring the word in the description of goods or services.
• In 2012, there were 81 USPTO trademark filings featuring featuring NINJA or NINJAS in the mark, and 0 featuring the word in the description of goods or services.
• In 2014, there were 120 USPTO trademark filings featuring featuring NINJA or NINJAS in the mark, and 6 featuring the word in the description of goods or services.
• In 2016, there were 140 USPTO trademark filings featuring featuring NINJA or NINJAS in the mark, and 5 featuring the word in the description of goods or services.
• In 2017, those numbers increase to 164 USPTO trademark filings featuring featuring NINJA or NINJAS in the mark, and 10 featuring the word in the description of goods or services.

While the volume of applications has increased steadily during these years, the number of descriptions featuring NINJA/NINJAS has essentially grown 400% in just seven years. Evidence that marketers – and consumers – have become increasingly obsessed with ninjas, wherever they may be!

TEXTNINJA Logo (Application SN 87245272)

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