Trademark filings generally reflect consumer habits and business trends. For example, in recent years the number of products using the word TACTICAL as part of the product name or to describe the product has surged.

  • In 2010, there were 85 USPTO trademark filings featuring featuring TACTICAL in the mark, and 129 featuring the word in the description of goods or services.
  • In 2012, those numbers increase to 103 USPTO trademark filings featuring featuring TACTICAL in the mark, and 209 featuring the word in the description of goods or services.
  • In 2014, those numbers increase to 126 USPTO trademark filings featuring featuring TACTICAL in the mark, and 281 featuring the word in the description of goods or services.
  • In 2016, those numbers increase to 159 USPTO trademark filings featuring featuring TACTICAL in the mark, and 382 featuring the word in the description of goods or services.
  • In 2017, those numbers increase to 176 USPTO trademark filings featuring featuring TACTICAL in the mark, and 508 featuring the word in the description of goods or services.

While the volume of applications has increased steadily during these years, the number of descriptions featuring TACTICAL has grown 400% in just seven years. Evidence that marketers – and consumers – have become increasingly obsessed with tactical gear and tactical qualities.

source: Merriam-Webster dictionary. https://www.merriam-webster.com/dictionary/tactical

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