Sunday is the Super Bowl®. In addition to the football game, Super Bowl Sunday is all about brands – teams, television networks, advertisers, celebrities, and more.

For this year’s game, here is a lineup of some of valuable and important trademarks that will be on display Sunday (click trademarks or images for U.S. Patent and Trademark Office records):

Some of the New England Patriot themed trademarks:

  • – education and entertainment services in the nature of organizing and presenting professional football games and exhibitions; providing sports and entertainment information via a global computer network or a commercial on-line service; organization of sports events; fan club services; educational services, namely, physical education programs and seminars in the field of football; entertainment services, namely, musical and dance performances provided during intervals at sports events; production of radio and television programs, football games, exhibitions, competitions and musical, comedy and dance performances performed before live audiences and broadcast via television, cable television, satellite television and radio broadcast; producing and distributing audio visual and multi-media presentations regarding the sport of football via a global communications network
  • PATS – T-shirts, sweatshirts, jackets, and headwear sold to promote an affiliation or association with a professional football team
  • THE BELESTRATOR – Entertainment services, namely, providing expert commentary on sports events via television or the Internet
  • – Clothing, namely, hats and shirts
  • GRONK NATION – Endorsement services, namely, promoting the goods and services of others
  • WILFORK U UP – t-shirts
 Some New York Giants themed trademarks:
  •  – Jewelry, watches, clocks, ornamental pins, earrings, necklaces, bracelets, charms, collectible and commemorative coins made of precious metal and pendants made of precious metal
  • – Entertainment Services in the Form of Professional Football Games and Exhibitions
  • THE NEW YORK FOOTBALL GIANTS – entertainment services in the form of professional football games
  • – Educational services namely conducting programs in the field of football
Some other trademarks relevant to Sunday’s game:
  • – Arena services, namely, providing facilities for sports, concerts, conventions and exhibitions (pending application)

  • LMFAO (application) – Clothing, namely, Aprons, Braces for clothing, Collars, Corsets, Ear muffs, Gabardines, Gloves, Headbands, Hoods, Jackets, Jerseys, Knitwear, Layettes, Muffs, hats, jackets, Sweat-absorbent underclothes, Underclothes, Wristbands

One of the most talked about ads this week is a HONDA CR-V ad featuring Matthew Brodderick and the Ferris Bueller’s Day Off theme (see below or click YouTube link if video is not loading)

Enjoy the game!

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