The World Cup of soccer (football) gets underway this week. FIFA is the owner of many trademarks registered in the US.  Most of their registrations and applications cover extremely wide ranges of goods and services. For example, the registration for WORLD CUP 2014 below covers items such as:

tanning agents for use in the manufacture of leather

  • brake fluids
  • eye shadow
  • shoe polishes and waxes
  • televisions
  • credit card machines
  • hologram apparatus
  • tire pressure gauges

Here is a trademark guide to the tournament [click marks or logos for USPTO records]:

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