Trademarks can allow you to see what others are up to in their business. Competitors. Or just interesting people and businesses.

A recent search for marks owned by Beyonce’s company, BGK Trademark Holdings, LLC, shows that several new filings embrace her role as a mother and as wife (to Jay-Z). Beyonce is extremely successful as a musical artist and brand, as is her husband. And her brand now appears to be taking a shift to reflect the changes in her personal life.

Here recent filings include [click marks to open USPTO records]

I found these filings interesting.



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