Great trademarks are all around us. What makes them great?

Here are some of the attributes of an excellent brand name and trademark:

  • unique in the industry;
  • creative;
  • suggestive of the services or products sold;
  • resonates with customers;
  • easy to remember, easy to find; and
  • thought provoking.

Below are photos, taken on my travels,  of several trademarks that have the potential to be great (of course, I cannot know how unique each one of these are):

Great trademarks can be a real boost to marketing. And they can become strong and well-protected.

Can you think of any other attributes of a great trademark?

Tip: If you don’t have a great brand name, what are you waiting for?!


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