Bruno Mars was the big winner at last night’s GRAMMY® awards. Mars, like many other top-selling musical acts today, realizes the value of trademarks in his portfolio. Mars owns several USPTO trademark registrations, and more than two dozen pending applications. See details below – and click TSDR links for USPTO records.

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The GRAMMY’s also have a valuable trademark portfolio, with more than 100 registrations owned by the National Academy of Recording Arts & Sciences, Inc.

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For more about trademarks and musicians, see my article in the American Bar Association Section of Intellectual Property Law’s LANDSLIDE magazine

  • ’Cause They Never Go Out of Style: Why Musicians Are Registering More Trademarks Than Ever. “[O]btaining trademark registrations in a band name or other marks used by an artist can be useful to protect profits and prevent the dilution of a valuable brand. Further, taking the steps to clearly identify who owns what part of that bundle of rights upon dissolution could prevent long, expensive, and potentially damaging litigation.” The article discussed efforts by musicians to protect their brands, as well as frequent trademark pitfalls that they often encounter. The article discusses why trademark registration is valuable when it is available for musicians and other artists.
Serial Number Reg. Number Word Mark Check Status
87270603 BRUNO MARS XXIVK MAGIC TSDR
87270589 BRUNO MARS XXIVK MAGIC TSDR
87270516 BRUNO MARS XXIVK MAGIC TSDR
87270612 BRUNO MARS XXIVK MAGIC TSDR
87270577 BRUNO MARS XXIVK MAGIC TSDR
87270534 BRUNO MARS XXIVK MAGIC TSDR
87270527 BRUNO MARS XXIVK MAGIC TSDR
87270510 BRUNO MARS XXIVK MAGIC TSDR
87270503 BRUNO MARS XXIVK MAGIC TSDR
87270491 BRUNO MARS XXIVK MAGIC TSDR
87270410 XXIVK MAGIC TSDR
87270394 XXIVK MAGIC TSDR
87270382 XXIVK MAGIC TSDR
87270354 XXIVK MAGIC TSDR
87270311 XXIVK MAGIC TSDR
87270288 XXIVK MAGIC TSDR
87270275 XXIVK MAGIC TSDR
87270262 XXIVK MAGIC TSDR
87270234 XXIVK MAGIC TSDR
87270218 XXIVK MAGIC TSDR
87196754 SHAMPOO PRESS & CURL TSDR
87196733 SHAMPOO PRESS & CURL TSDR
87196704 SHAMPOO PRESS & CURL TSDR
87196665 SHAMPOO PRESS & CURL TSDR
87270543 BRUNO MARS XXIVK MAGIC TSDR
87270324 XXIVK MAGIC TSDR
87270556 BRUNO MARS XXIVK MAGIC TSDR
87270336 XXIVK MAGIC TSDR
85149790 4564431 THE SMEEZINGTONS TSDR
85128921 4147314 BRUNO MARS TSDR
85128915 4147313 BRUNO MARS TSDR
85128903 4625163 BRUNO MARS TSDR
85128896 4143492 BRUNO MARS TSDR

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