A few weeks ago I had the pleasure of a fishing trip in northern Maine. And I realized – of course – brands are everywhere, regardless of what you are doing and how remote your location (Forrest City, Maine has a winter population of less than a dozen (“During the summer, the population of Forest City swells to 25 or 30 people”); and it is literally steps from the border with Canada). See map here.
As I wrote and showed after a ski trip, marketers are smart – they put the trademarks in some seemingly odd places, but places where users are likely to see and interact with them.
Here are some of the interesting trademark finds from my trip: