Love it!

Here is the Staples® office supply store logo:

Why do love it? It is Simple.  It has a Message.  It is Subliminal and contains a Double Entendre.  The “L” is a “staple”.  A staple is a type of office supply. but it also means raw materials.  Staples® sell the staples (raw materials) you need to run your office.  Simple but brilliant.

Lesson: A name – or a logo – does not need to be fancy or complicated to convey a powerful message to your customers.

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